Digital Marketing Manager

  • Full Time
  • Chicago
  • May 24, 2024

ORGANIZATION
For over 30 years Chicago Humanities has hosted compelling conversations, engaging events, and powerful performances with some of the leading authors, artists, scholars, policymakers, and thought leaders of our time. Chicago Humanities has established itself as a vital member of Chicago’s cultural community with a core belief that the arts and humanities play a fundamental role in understanding and addressing the pressing civic, social, and cultural issues of our time. Our events deeply reflect on the past, explore the present, and consider the future through the multiple lenses of the arts, humanities, and social sciences. Insightful, entertaining, and interactive, Chicago Humanities brings audiences together around the ideas of notable figures and thinkers—Nobel Laureates, Pulitzer Prize-winners, MacArthur Fellows, and Oscar, Tony, and Grammy Award-winning artists. In other words, individuals at the forefront of their fields sharing new insights into our human condition. We present thoughtfully curated festivals (Fall and Spring) in the Loop and neighborhoods across Chicago (from the South Shore to Pilsen, Bronzeville to Hyde Park, Old Town to Evanston), partnering with dozens of longstanding and evolving partnerships with cultural, educational, and civic organizations (local and national).

THE OPPORTUNITY
Chicago Humanities seeks an analytical, creative, and detail-oriented Digital Marketing Manager to execute growth marketing tactics in support of brand awareness, ticket sales and promotion of festival programming, audience engagement, and fundraising initiatives. The Digital Marketing Manager will refine and execute strategies with a particular focus on web content management,  SEO/SEM/SMO, and paid campaigns to support the growth and retention of Chicago Humanities audiences. This is a manager-level role that requires 3+ years of experience with digital marketing strategies and platforms, website content management,  search optimization, analytics, digital advertising, and social media, ideally in a live event setting.

  • Web event project management: Manage interdepartmental workflow and timelines for creating and publishing pages for upcoming events, while tracking evolving project details and managing necessary assets
  • Website management: oversee the ongoing maintenance of the website to ensure consistency and accuracy, including refreshing key landing pages during busy sales periods, regular auditing, and other web maintenance
  • Program copy: Craft compelling program titles and SEO-friendly headlines for festival programs in close coordination with programming and marketing teams while adhering to overall brand style guidelines and tight deadlines
  • SEO and Keywords Strategy: Manage the implementation and improvement of SEO/SEM/SMO strategies; Develop keyword strategies for on-page optimization across the site, including selecting keywords, identifying opportunities, writing page titles and meta descriptions, and optimizing for videos and other archival pages
  • Promotional campaigns: collaborate with the team to design paid campaigns to promote festival seasons and specific programs and achieve audience targets, including content creation, performance analysis, and Google Ads paid and grant campaign administration
  • Marketing initiatives support: directly collaborate with Social Media Manager and Podcast Producer/Content Creator to refine strategies, including analyzing campaign performance, developing seed lists for audience targeting, and identifying new channel opportunities for high-potential audiences
  • Adhere to content, branding, and voice guidelines, educate stakeholders and colleagues as needed
  • Participate in brainstorming and strategic conversations within and across departments to help drive awareness, sales and attendance, fundraising, and audience engagement
  • Other projects may be assigned by the Director

QUALIFICATIONS

  • Passion for arts and culture, the humanities, and Chicago-centric content.
  • 3+ years experience in digital marketing and marketing communications. Live event promotion is a plus.
  • Experience with web content management and analytical skills interpreting metrics focused on improving accessibility and user experience.
  • Strong storytelling, proofreading, and editing skills with an ability to express complex ideas in accessible, clear, jargon-free, and inviting ways for broad public audiences, with a portfolio of sample content to demonstrate content competency.
  • Excellent organizational and time management skills; the ability to produce high-quality content, manage multiple projects simultaneously while meeting established baselines and adhering to strict deadlines.
  • Experience with website, database and project management tools (Asana, Airtable, Google Suite).

COMPENSATION AND BENEFITS

This is a full-time position with a salary of $50,000-$55,000. Benefits include fully-covered health insurance (with an option to upgrade), dental, vision, 403(b) with 7% employer match, equitable parental leave, tax-free commuter spending plan, life insurance, short and long-term disability, and 17 days of accrued paid time off. In addition, we offset busy seasons with additional office closures during the summer and a communal winter break (December 25 through New Year’s Day). Chicago Humanities observes ten holidays and provides one floating holiday.

COMMITMENT TO DIVERSITY, EQUITY, ACCESS, AND INCLUSION

Chicago Humanities is committed to providing a diverse, equitable, accessible, and inclusive workplace where all employees and volunteers, whatever their gender, race, religion, ethnicity, national origin, age, sexual orientation or identity,  education, or disability, feel valued and respected. We are committed to a nondiscriminatory approach and provide equal employment and advancement opportunities in our departments, programs, and policies.  We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.

TO APPLY
Please submit your application here, including resume and cover letter (please submit as PDFs). Applications are due by Friday, May 24, 2024.

If you need any accommodations completing this application, please email our Associate Director of People and Culture, John Rooney at jrooney@chicagohumanities.org.

Candidates who are selected for an interview will be notified via email. No phone calls, please. We look forward to reviewing your materials.

Instructions to Apply:

Please submit your application, including resume and cover letter (please submit as PDFs). Applications are due by Friday, May 24, 2024.

If you need any accommodations completing this application, please email our Associate Director of People and Culture, John Rooney at jrooney@chicagohumanities.org.

Candidates who are selected for an interview will be notified via email. No phone calls, please. We look forward to reviewing your materials.

To apply for this job please visit form.asana.com.

Pay Rate/Range*: $50,000-$55,000