Digital Marketing Manager

  • Full Time
  • Chicago

Website https://twitter.com/ChiHumanities Chicago Humanities Festival

Title:  Digital Marketing Manager
Reports to:  Director, Marketing and Communications
Classification: Full-time, exempt, member of Marketing and Communications Team

About the Chicago Humanities Festival

The Chicago Humanities Festival is a non-profit cultural organization that connects people and ideas to cultivate a more informed, inspired, empathetic, and participatory society. For more than 30 years, we’ve presented dynamic and thoughtful conversations, performances, and events all around Chicago with hundreds of cultural, civic, community, and educational partners. In 2022, we are producing in-person festivals in spring (May) and fall (September–November). This is a flexible hybrid office + remote role; some evening and weekend availability required during festival seasons. More information at chicagohumanities.org

Job Summary and Responsibilities:

The Chicago Humanities Festival seeks an analytical, creative, and detail-oriented Digital Marketing Manager to execute growth marketing tactics in support of brand awareness, ticket sales and promotion of festival programming, audience engagement, and fundraising initiatives. The Digital Marketing Manager will refine and execute strategies with a particular focus on SEO/SEM/SMO, web content management, and paid campaigns to support the growth and retention of Festival audiences. This is a manager-level role that requires 3+ years experience with digital marketing strategies and platforms, search optimization, analytics, digital advertising, and social media, ideally in a live events setting.

  • Web event project management: Manage interdepartmental workflow and timelines for creating and publishing pages for upcoming events, while tracking evolving project details and managing necessary assets
  • Website management: oversee the ongoing maintenance of the website to ensure consistency and accuracy, including refreshing key landing pages during busy sales periods, regular auditing, and other web maintenance
  • Program copy: Craft compelling program titles and SEO-friendly headlines for festival programs in close cooperation with programming and marketing teams while adhering to overall brand style guidelines and tight delivery timelines
  • SEO and Keywords Strategy: Manage the implementation and improvement of SEO/SEM/SMO strategies; Develop keyword strategies for on-page optimization across the site, including selecting keywords, identifying opportunities, writing page titles and meta descriptions, and optimizing for videos and other archival pages
  • Promotional campaigns: collaborate with the team to design paid campaigns to promote festival seasons and specific programs and achieve audience targets, including content creation, performance analysis, and Google Ads grant admin
  • Paid socials support: help refine the paid socials strategy, including analyzing campaign performance, developing seed lists for audience targeting, and identifying new channel opportunities for high-potential audiences
  • Video content: contribute to the development of video content to grow digital reach and support evolving messaging, including pitching ideas, sourcing and timecoding clips, and scripting
  • Onsite content: support live event content during festival seasons, including notes, behind-the-scenes content capture, and other day-of marketing needs
  • Adhere to content, branding, and voice guidelines, educate stakeholders and colleagues as needed
  • Participate in brainstorming and strategic conversations within and across departments to help drive awareness, sales and attendance, fundraising, and audience engagement
  • Other projects may be assigned by the Director

Qualifications

  • 3+ years experience with G-Suite marketing and analytics platforms Google Analytics/Ads/Search Console/Data Studio
  • 2+ years experience implementing strategies, copywriting, and optimizing socials and video for SEO, SEM, SMO
  • Experience managing high volumes of content in a website CMS (managing editorial workflows a plus)
  • In-depth understanding of Meta Business Suite and major social media platforms including Linkedin, Facebook, Instagram, Twitter, and YouTube
  • Nimble copywriting skills: Ability to express complex ideas in accessible, clear, jargon-free, and appealing ways for broad audiences, with a portfolio of sample content to demonstrate content competencies
  • Proficiency in creative and graphic design, basic production skills: comfortable in Adobe Creative Cloud applications and basic design knowledge of typical collateral for digital media, such as photo editing and creating visual assets within brand standards and style guides (experience with video and audio editing software such as Adobe Premiere and Audition is a plus)
  • Knowledge of and passion for arts and culture in Chicago
  • Stellar time and project management skills and comfort using databases and productivity management tools to track data, projects, work collaboratively, and share information; the ability to produce high-quality content and manage multiple projects simultaneously while meeting established baselines and adhering to strict delivery timelines (Asana and Airtable experience a plus)
  • Excellent critical thinking, communication, and collaborative problem-solving skills; a creative and open-minded approach to challenges and ability to give and incorporate feedback gracefully
  • Strong ability to take initiative; possessing a growth mindset orientation towards trying new things, taking risks, and learning from experiments
  • Experience in an arts and culture nonprofit organization or live events setting is a plus

Compensation and Benefits

This is a full-time position with a starting salary of $50,000 based on qualifications and experience. Benefits include 100% health coverage (general, dental, vision), 403b, life insurance, short and long-term disability, parental leave, a commuter spending plan, as well as accrued time paid time off at the rate of 17 days for this fiscal year. The Festival is also closed for 10 observed holidays and allows for 1 floating religious holiday, in addition to winter break (Christmas Day through New Year’s day) as time off.

Work Location and Covid-19 Policies

We work in a hybrid model with two days in office and other days worked remotely. While working remotely, you will have access to a laptop computer and a $25 per pay period ($50/month) stipend to offset home internet and personal phone expenses.

As part of our commitment to providing a healthy and safe workplace, CHF is requiring employees to provide proof that they are vaccinated against COVID-19 within the first week of employment. If a vaccination is not possible, a request for a medical or religious exemption can be made with Human Resources.

Commitment to Diversity, Equity, and Inclusion:

The Festival is committed to providing a diverse, equitable and inclusive workplace, where all employees and volunteers, whatever their gender, race, religion, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our departments, programs, and policies. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.

Instructions to Apply:

Please email a cover letter and resume to marketingjobs@chicagohumanities.org by July 15, 2022 and be sure to put “Digital Marketing Manager” and your full name in the subject line.

Candidates selected for an interview will be notified via email. 

If you'd like, you can get to know us better on Twitter, Instagram, Facebook, YouTube, and the web.

Thank you for your interest! We look forward to reviewing your materials. No phone calls please. Email applications only.

To apply for this job please visit www.chicagohumanities.org.

Pay Rate/Range*: Starting salary of $50,000 based on qualifications and experience