Associate Director of Marketing, Digital Content

  • Full Time
  • Milwaukee, WI
  • February 13, 2023

Website Milwaukee Repertory Theater

Entertain. Provoke. Inspire. Repeat.


The Associate Director of Marketing, Digital Content is a vital member of our Marketing team and will manage Milwaukee Rep’s digital marketing efforts, including email marketing, social media, paid social advertising, search advertising, display advertising as well as supporting website management. Position supports the day-to-day operations of the marketing team and is an integral part of reaching revenue goals.

  • Develop digital marketing strategies that drive internal goals including ticket sales, audience growth, engagement, and donations
  • Contribute to the building, managing, and optimization of internally run and 3rd party run social media and digital ad campaigns including but not limited to Facebook, Instagram, Twitter, YouTube, Search, Display, and Video
  • Provide support for website updates, maintenance, and optimization.
  • Oversee Google Analytics, Google Tag Manager, and Google Data Studio to ensure proper tracking, analyzation, and reporting of website traffic and digital campaign performance.
  • Manage email strategy and communications including building, deploying, and analyzing email campaigns via Wordfly.
  • Serve as primary content creator for Rep social media channels. Write and proof editorial content synthesizing information into concise, engaging messaging for target audiences. Maintain a high level of professionalism in creating content and interacting with followers when representing Milwaukee Rep on social media channels.
  • Oversee streaming platforms such as Vimeo and Youtube, including organizing and uploading video content.
  • Provide detailed analysis and accurate reporting on demographic, behavioral, and e-commerce metrics for website, email and social media channels as requested.
  • Based on current analytics, define possible areas for growth and improvement.
  • Monitor trends in emerging media; experiment and adapt strategies and techniques toward meeting engagement and revenue goals.
  • Attend events to serve as Milwaukee Rep’s social media voice and content generator including as example live tweeting, taking photos for marketing and social usage and providing staff support to Rep videographer.
  • Oversee Milwaukee Rep’s Social Media Club (SMC)
  • Contribute to Marketing Department’s event planning, coordination and execution.
  • Supervise Social Media Intern.
  • Support and collaborate with other marketing team members on a project-by-project basis.
  • Attend staff meetings, marketing meetings and other meetings as required.
  • Attend Opening Nights.
  • Other duties as needed or assigned.


  • Qualified candidates will have demonstrated understanding of social media platforms and experience working with a wide variety of people in social settings as well as working in a non-profit environment along with one (1) to three (3) years of non-profit arts experience, a plus if it’s in the performing arts, and a Bachelor’s Degree in Marketing, Communications, Advertising or Sales or field related to the performance arts desired.
  • Excellent writing and editing skills, and an ability to conceive and shape compelling content
  • Proficiency with Microsoft Office, and Google Suite platforms
  • In-depth knowledge of Facebook, Facebook Ads Manager, Instagram, Twitter, LinkedIn, and YouTube marketing
  • Proficiency with social media management tools such as Hootsuite
  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop, etc.) a plus
  • Basic photography skills, or wiliness to learn a plus
  • Demonstrated experience in basic understanding of HTML code a plus

Additional Knowledge, Skills and Abilities:

  • Self-motivated, adaptable, and eager to learn new skills
  • Highly organized, able to create streamlined workflow structures and processes
  • Able to prioritize and multitask without compromising quality to meet strict deadlines
  • Creative thinker and problem-solver
  • Collaborative team player, equally comfortable working individually and in groups
  • Excellent communicator, able to give clear explanation and direction as needed
  • Detail oriented and astute
  • Good sense of judgement and discretion in the face of challenging or sensitive situations

COVID Policy

Milwaukee Rep has a mandated vaccine policy and requires all employees to submit proof of vaccination for COVID-19 OR documentation for a medical or religious exemption before the first day of work
Additional Requirements:   

  • A willingness to commit to the mission, vision, and values of the theater
  • A valid U.S Drivers License and access to a personal vehicle is necessary
  • Must be able to work some evenings and weekends, on occasion
  • Physical requirements include:  Carrying, loading/unloading display materials and swag to events on and off site and communicating in person and on the telephone. This position semi-frequently lifts, carries, or otherwise moves and positions objects weighing up to 25 pounds unassisted.
  • Ability to pass a background check in accordance with state and/or federal laws

Milwaukee Rep Values Employees Who:

  • Communicate well with a diverse group of colleagues
  • Demonstrate an aptitude and eagerness to learn new skills and processes when necessary
  • Solve problems and engage in creative thinking about challenges individually and in a group environment
  • Are able to accept and incorporate feedback
  • Have excellent interpersonal, teamwork, and diplomacy skills and ability to be self-directed and take initiative
  • Demonstrates an understanding of historical and institutional racism in the American theatre and/or a willingness to commit to learning and to the mission, vision, and values of the theater in areas of Equity, Diversity, and Inclusion efforts both in the workplace and in our community

Employee Benefits

  • Health & Dental Insurance – Employee contribution to premium
  • Health Savings Account & Health Reimbursement Account
  • Flexible Spending Account
  • 403(b) Retirement Plan

Paid Time Off Package including Vacation, Personal, Sick Leave, Holidays, Parental Leave, Medical Leave

Instructions to Apply:

Required Materials: Online Application, Resume, & Cover Letter detailing why you are the best candidate for the position. Also please include three professional references.

All applications must be submitted through the online portal. Any candidate who requires accommodations to submit an online application should contact

Please follow the application link below to apply.

To apply for this job please visit

Pay Rate/Range*: $50,000
Organization Address: 108 East Wells Street. Milwaukee, WI 53202