Website Red Clay Dance Company
Red Clay Dance Company is excited to request applications for a Director of Marketing. This role is a full-time, salaried, exempt position, responsible for overseeing the curation and elevation of the Red Clay Dance Company brand through all marketing efforts. The Director of Marketing will manage the creation, development and execution of strategies that inform each department’s branding, promotion, advertising, and sales initiatives. This position will work closely with graphic designers, web developers, photographers, videographers, and outside contractors.
Direct Reports: The Director of Marketing directly supervises the Digital Media Marketing Associate. Roles and Responsibilities:
Operate as the strategic thought leader for all Red Clay Dance Company’s Marketing.
Lead the creation and execution of the Red Clay Dance Company’s Marketing plan & strategy,
Support the execution of the Red Clay Dance Company’s Brand strategy.
Collaborate with the Artistic Director and CEO to make high-level decisions regarding the
Manage the creation and updating of all marketing related guides, policies and internal training materials.
Identify Key Performance Indicators (KPI) aligned with strategic goals for all marketing efforts and monitor performance.
Continually examine current and emerging marketing trends.
Create, update and communicate digital strategy to internal departments; manage expectations for use of each platform, provide training were applicable.
Strategize with other department heads to develop a monetization strategy for digital assets, engagement and interactions.
Create goals and timeline for building out the marketing department, collaborators, partners and advisors.
Forecast new opportunities to convert online engagement into donors, school participants, supporters etc.
Direct digital presence, engagement and brand alignment.
Collaborates with executive leadership to develop growth plans for the organization.
Performs other related duties as assigned.
Oversees implementation of the marketing strategy and plan to include campaigns, events, digital marketing and public relations.
Plan campaigns to elevate the organizations products, services and events.
Create and maintain all necessary organizational primary market research, create analytics and identify all appropriate internal uses.
Provide monthly updates and reports on the performance of marketing related KPI’s to necessary stakeholders.
Monitor current strategic plan updates and industry trends to ensure the company is allocating marketing budget most effectively.
Negotiate advertising contracts
Maintain/expand discipline and industry specific certifications.
Attend applicable monthly workshops
Be familiar with all staff required or recommended trainings such as:
o Annual Emotional Intelligence training (social media) o Healthy online communication
o Online etiquette etc.
• Broad level of Social Media training
o Highlighting trends, Emerging Ideas, Tools and Big Ideas
Traits & Characteristics:
Exceptional organizational and time management skills, ability to manage multiple projects and identify priorities.
Exceptional communication, public speaking, active listening, and interpersonal skills.
Contagious excellence and professionalism.
Superior written and oral communication skills with a commitment to maintaining Red Clay Dance Company’s unique voice while improving the quality, content and format of all correspondence.
Ability to manage workflow and plan/coordinate the work of others to meet deadlines.
Ability to communicate successfully with stakeholders, patrons, performers, and employees.
Strong focus on results with an entrepreneurial approach to problem solving.
Strong sense of personal and professional accountability
The selected candidate should also demonstrate the following competencies:
Teamwork – Work effectively and productively with others to achieve extraordinary results.
Flexibility, Resiliency, and Problem- Solving Ability – Agile in responding to change with an ability to analyze, diagnose, and resolve problems.
Self-Management, Planning & Organizing – Uses logical, systematic, and orderly procedures to create plans, and manages time and priorities for themselves and their team, utilizing effective processes to make decisions, which lead to the achievement of objectives.
A Bachelor’s degree in Marketing, Communications or a directly related field.
Previous work experience in brand development and creating and implementing strategies to promote programs and events.
Previous supervisory experience is a plus.
Excellent benefits package including health, vision, dental, paid time off, EAP, employee discounts & work is partially remote.
Successful candidates for this role are required to be fully vaccinated against Covid-19 before they begin work and will be required to provide proof of vaccination. “Fully vaccinated” as defined by the CDC means that at least 14 days have passed following receipt of the final dose of an FDA authorized Covid-19 vaccine.
Red Clay Dance Company is a Black, female-led, 501(c)(3) tax exempt for-purpose organization that awakens “Glocal” Artivism through creating, performing, and teaching dances of the African Diaspora.
We are an Equal Opportunity Employer that values a diverse workforce. Employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, creed, sex, sexual orientation, national origin, age, disability, marital status, veteran status, citizenship status, or any other protected characteristic as established by law.
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