Digital Marketing Manager

  • Full Time
  • Chicago
  • October 14, 2022

Website steppenwolfthtr Steppenwolf Theatre Company

STEPPENWOLF THEATRE COMPANY

DIGITAL MARKETING MANAGER

For over 40 years, Steppenwolf Theatre Company has been a cultural leader in Chicago and model for theatre companies in the United States and around the world. Formed by a collective of actors in 1976, the ensemble represents a remarkable cross-section of actors, directors, stage managers and playwrights. Steppenwolfs artistic ambitions are made possible by its incredible workforce of individuals, who help create a culture of inclusivity, collaboration and accountability. To that end, we attempt to use an anti-oppressive and anti-racist lens in our roles and everyday decision-making. Join us in this ongoing process, as we navigate, together, our complex world.

The Digital Marketing Manager, under the supervision of the Director of Marketing and Communications, manages the theatre’s website, e-commerce functionality, virtual streaming platform and email communication campaigns, among other responsibilities. This role supervises the Digital Marketing Assistant. The successful candidate will need to be: a) experienced in web and e-commerce operations; b) an expert in email marketing best practices; c) a strategic thinker who understands the larger picture while paying attention to fine details; and d) possess strong leadership skills.

Areas of Responsibility:

Website

Manage steppenwolf.org, including creating and updating website content through Episerver (CMS), troubleshooting issues and maintaining the Steppenwolf brand
Manage website updates for key institutional milestones, including season announcements and presales
Cultivate cross departmental familiarity with website content standards and best practices, and train staff on website content management
Identify opportunities to improve the website, such as restructuring navigation, new e-commerce functionality and SEO
Manage third-party vendors on issues of web maintenance and the development of e-commerce functionality
Lead an internal web team by identifying website needs, gathering web development estimates, conducting quality assurance testing and ensuring that new functionality is working as expected post-launch
Use Google Analytics, HotJar and other tools to track website KPIs, gain insights from data analysis and make recommendations for improvements
Resurface plans for a website redesign and explore options for transitioning to the Tessitura Network Express Web (TNEW)
Manage the monthly website budget
Email

Oversee the organization-wide email communications calendar and train staff on how to use our email marketing platform (WordFly)
Develop an email content strategy that increases engagement, drives website traffic and drives conversions
Manage the day-to-day execution of email communications to ensure alignment with brand voice, aesthetic standards, proper grammar and deadlines
Lead email communications for all major institutional announcements, as well as promotions
In collaboration with the Data Developer, create emails with dynamic content in order to optimize customization and segmentation
Develop triggered emails, including pre-show reminders and post-show surveys
Oversee the execution of email remarketing campaigns (Behavior Infuser) to retarget website visitors
Use Tessitura (CRM) to create email subscriber lists and reports
In collaboration with the Digital Marketing Assistant, conduct A/B testing to optimize email performance, track email KPIs, maintain email metric dashboards, conduct data analysis and make recommendations for improvements to e-communication strategies
Virtual Streaming

Support Steppenwolf’s evolving digital streaming initiatives through streaming platform setup, maintenance and troubleshooting
Contribute to the development of organization-wide timelines and assign tasks for key milestones in order to meet launch deadlines
Create and deploy emails to promote the launch of digital initiatives and productions, as well as email communications for virtual members
Track viewing metrics to establish trends, gain insights into viewers’ behavior and inform decision-making for future virtual productions
Analytics

Oversee the evaluation of Steppenwolf’s digital strategies, including establishing baseline measurements, setting goals, tracking KPIs and conducting data analysis
Lead the building, routing and deploying of patron surveys through Wufoo; conduct data analysis and share insights with leadership
Manage Steppenwolf’s participation in nation-wide patron studies, including ticket buyers’ media usage studies and COVID-19 studies, and share the findings to inform policies and digital strategies
Provide feedback on public-facing surveys created by all departments to ensure research best practices are in place
Additional Leadership

Supervise the Digital Marketing Assistant
Lead an internal web team to identify improvement opportunities, conduct quality assurance testing and implement new functionality; Collaborate with consultants as needed
Mentor interns, apprentices and other team members to enhance their professional development
Support department efforts to promote inclusion, diversity, equity and access (IDEA) within the organization

Compensation:

Salary range: $59,000 to $64,900 with excellent benefit package for full time employees, including medical, dental, vision insurance, short-term and long-term disability insurance, life insurance, vacation pay, paid sick time, personal days, Ventra transit benefit program, employee assistance program and 401(k) matching retirement program.

NO PHONE CALLS OR EMAILS PLEASE

Steppenwolf Theatre Company is an equal opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Steppenwolf complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We strongly encourage applications from people of color and members of underrepresented groups.

Instructions to Apply:

Please submit a cover letter and resume.

To apply for this job please visit www.paycomonline.net.

Pay Rate/Range*: $59,000 to $64,900