Chicago Shakespeare Theater:
Chicago Shakespeare Theater on Navy Pier, a dynamic regional theater company producing award-winning plays, seeks candidates to apply for the position of Marketing Manager. Working collaboratively with the entire Marketing team, the person in this role is charged with helping broaden our audience base, minimize unused seats, and maximize ticket revenue. The ideal candidate will have experience with package, single ticket, and groups marketing for the performing arts, along with strong project management and copywriting skills. A driven, resilient self-starter, the Marketing Manager fuels the team’s work through a keen ability to prioritize and follow through to achieve desired outcomes. It is an ideal opportunity for individuals who thrive on juggling many projects in their daily work, nimbly responding to shifting sales priorities. This role reports directly to the Director of Marketing and Sales, and interacts frequently with Ticketing, Advancement, and Education departments.
DUTIES AND RESPONSIBILITIES
- Plan, develop and implement successful single ticket, package, and group sales strategies for a wide variety of artistic programs.
- Create dynamic content for emails, website content, Facebook advertising, and select direct mail through collaborations with Digital Marketing Manager and Marketing Communications Associate.
- Serve as the department’s primary copywriter and manage the editorial calendar. Articulate succinct, captivating messages that align with each production, and spark interest in target markets.
- Translate those messages across multiple channels, including direct mail, email, website, invitations, and Box Office/Guest Services talking points.
- Actively lead department’s efforts to implement a robust mix of promotional partnerships for each production, providing regular analysis to further improve sales efforts.
- Determine list/audience segmentation strategy for direct mail, email and Facebook advertising. Supervise Marketing Assistant in the creation of lists, as well as coordinating list acquisitions/trades.
- Help identify trends in patrons’ engagement and capitalize on opportunities to develop relationships with audience.
- Effective use of the CRM system (Tessitura)—ensuring data entry integrity to allow for targeted, personalized communications with patrons.
- Ensure marketing and ticketing staffs are aware of active marketing programs and promotions.
- Manage long-running discount sales efforts (such as outside ticket vendors, CST for $20).
- Serve as department’s primary liaison to Box Office/Guest Services.
- Regularly evaluate ROI of action items within sales campaigns.
- Perform other duties as assigned.
KNOWLEDGE AND ESSENTIAL SKILLS
- Minimum 4 years of performing arts marketing experience
- Successful track record of developing, executing and analyzing multi-channel ticket sales campaigns
- Knowledge of performing arts industry trends regarding package promotions, single-ticket efforts, and group sales
- Strategic creative thinking with an inherent curiosity and resourcefulness
- Ability to quickly translate research into thoughtful, attention-grabbing copy
- Dynamite organizational skills and exceptional attention to detail
- Proactive and collaborative professional manner—takes initiative, prioritizes projects and exercises good judgement
- Savvy at networking to develop external partnerships by serving as an ambassador to the Theater
- Thrives by multi-tasking to produce high-quality work on tight deadlines, all with good cheer
- Hands-on attitude and willingness to pitch in wherever is needed; comfortable working extended hours when workload or event schedule demands, including evenings and weekends if necessary
- Highly literate in Microsoft Office programs (especially Word and Excel)
- Facility with a CRM software system—knowledge of Tessitura highly preferred.
- Familiarity with Chicago performing arts landscape
Compensation is commensurate with qualification and experience, and is competitive with similar positions within the non-profit performing arts industry. Benefits include medical and dental insurance, vacation pay and sick leave and personal time, and a 403(b) retirement program.
Application Deadline: February 28, 2020. Please submit your resume and two writing samples (no press releases)to email@example.com. Candidates of interest will be contacted by a representative of the Theater; no phone calls, please. Chicago Shakespeare is committed to building diversity and inclusion onstage and throughout the organization. We especially encourage individuals from underrepresented groups to apply.
To apply for this job email your details to firstname.lastname@example.org