The Director of Marketing is a member of the senior management team, reporting to the Executive Director and collaborating with artistic leadership. The Director of Marketing develops and implements all marketing and communications strategies, with the goal of increasing ticket sales and attendance for all Lookingglass shows and events and delivering a positive brand experience that earns support for the organization’s mission.
Primary Duties & Responsibilities
Lead and direct the day-to-day operations of the marketing staff, box office and front of house staff in service of the overall institutional needs of Lookingglass, including development and education (“Department of Curiosity”) activities, to help create a dynamic public image for the organization.
Develop and implement all marketing and communications activities, including media relations, publications and advertising to support Lookingglass‘ strategic mission and long-range plans to increase awareness, ticket sales and attendance at Lookingglass performances and events.
Administer a strategically driven subscription, group, and single ticket sales program to meet institutional needs for earned revenue and attendance, using direct mail, social media, email marketing, digital, print, radio and TV advertising, e-commerce, PR, special events/receptions, and promotions.
Oversee brand development and assure consistent implementation in all areas with input of Lookingglass constituencies, management team and theatre leadership.
Oversee Lookingglass’ digital advancement program including website and e-commerce, advertising, social media, and permission marketing.
Prepare and maintain operating budgets for marketing and communication activities, and develop revenue and expense budgets. Work with the General Manager on budget assumptions, documentation, pricing, and analysis. Prepare financial forecasts and reports.
Create and implement patron loyalty and retention initiatives.
Oversee the timely development and production of all marketing and promotional materials for subscription renewal and acquisition campaigns, performances, tours, educational and community activities and other Lookingglass events.
Cultivate relationships with members of the news media locally, nationally and internationally; and developing and execute media and PR plans, alongside PR consultant.
· Manage and develop strategic events including the annual subscriber season kick-off event, “Insider’s Night,” press openings, press conferences, and Associates Board events.
Supervise negotiation and maintain contact with outside vendors for direct mail, design and printing services; advertising, etc., to ensure competitive pricing and the quality of their work.
Cultivate and maintain collaborative relationships with key external partners, including public relations consultant, advertising agency, and video production team.
Collaborate with other cultural and community organizations in arts advocacy support.
Develop a robust research program on marketing trends and best practices
The ideal Director of Marketing is an outgoing and confident leader and collaborator. They are a natural strategic planner who activates the latest best practices and innovations in performing arts marketing. They rely heavily on data to drive decision-making and have the capacity to contribute a marketing-driven perspective to programming conversations. They demonstrate a strong aesthetic sensibility, creative vision, and a genuine interest in trying new methods and approaches. The Director is a creative, inclusive, and appropriately risk-tolerant leader who inspires a dedicated staff that produces high-quality work in a complex, fast-paced environment. The director cultivates a culture of hard work, mutual respect and ongoing learning and is an enthusiastic advocate for the Chicago arts community.
The ideal candidate will have the following qualifications:
Passion for and deep knowledge of theatre
Bachelor’s degree in marketing, advertising, business, arts administration or related field, or equivalent experience
· At least three years of experience managing, mentoring, and motivating a staff in a team-oriented environment
Experience with event sales, ticketing, pricing, and inventory management, preferably in the performing arts
Experience creating and executing successful integrated, multi-channel sales and marketing campaigns
· Strong knowledge of and commitment to audience development and retention
Success building a digital and social media program
· Demonstrable commitment to database and market research, including analysis and interpretation of data for ongoing optimization of marketing plans
Demonstrable experience with institutional and product brand development and activation
· Understanding of patron services principles and a genuine commitment to serving diverse populations
Well-honed PR and communications capabilities
Track record of accurate financial management and reporting
Strong project management experience, preferably using project management software
· Excellent computer skills and knowledge of ticketing software, Word, Excel, Access, and PowerPoint.
Impeccable written and verbal communication skills
Robert Sweibel Arts & Culture Consulting is conducting this search on behalf of Lookingglass Theatre Company. Interested candidates are invited to submit a cover letter, resume, and salary requirements, electronically and in confidence, to:
Robert Sweibel Arts & Culture Consulting
350 Cabrini Blvd, 6J
New York, NY 10040
A review of prospective candidates will commence immediately and continue until the position is filled. Candidates of interest will be contacted. We regret that we’re unable to follow up with every candidate. No phone calls, please.
To apply for this job email your details to firstname.lastname@example.org